With more than 1900 stores in 19 countries, Douglas is Europe's largest beauty retailer. Douglas has opened a new luxury flagship store on the Zeil in Frankfurt am Main, one of Europe's most famous shopping streets.
Each area on the five floors has been designed to elegantly reflect the visual identity of Douglas. Surfaces of polished gold contrast with white lacquer and stone, colors such as ivory and marble contrast with pink, charcoal and the typical Douglas mint.
The London retail design office Sheridan&Co. was responsible for the redesign of the store in collaboration with Schweitzer Retail. My assignment was to produce high-quality photos of the store design, the interior design and the lighting concept.