Fresh Food Market, New Cairo

In October 2023, a job took me to New Cairo, Egypt, where I had the opportunity to photograph the new Fresh Food Market. This innovative supermarket is part of a new retail concept from the long-established Al Mansour Holding Group. The market combines traditional Egyptian elements with contemporary design, including colored foil on walls and windows and an elegant terrazzo floor with white marble elements. My photographic work focused on capturing the rich details of this combination and depicting the unique graphic concept. The visual merchandising and sophisticated lighting were also specifically captured.

Deli bar made of wood and light marble with wooden ceiling element and illuminated logo.
Cheese stand made of wood and light marble with wooden ceiling element and illuminated logo.
Facade of the Fresh Food Market made of light-colored marble and colored foil-coated window front.
Lettering "We love you soy much" made of colored foil on a wooden background.
Sushi bar made of wood and light marble with wooden ceiling element and illuminated logo.
Wooden and light marble counter with wooden ceiling element and illuminated logo, as well as a hemispherical oven.
Coffee bar made of wood and light marble with wooden ceiling element and illuminated logos.
Barbecue bar made of wood and light marble with wooden ceiling element and illuminated logos.
Fruit and vegetable section with terrazzo flooring and adjacent sushi bar.
Sales area with terrazzo flooring and a view of the fruit and vegetable section.
Glazed front of a supermarket with special colored films and logo.
Fish counter in marble look with wooden ceiling element and colored reflections.
Supermarket with a marble-look sushi bar overlooking the fruit and vegetable section.
Entrance area with terrazzo flooring, bar, glass front, and spherical ceiling lights.
Supermarket with terrazzo flooring, colored foils, wooden elements, shelves, and seating.
Cheese department with marble look and wooden ceiling element above.
Supermarket with terrazzo flooring, colored foils, wooden elements, shelves, and seating.
Entrance area made of light marble and logo made of illuminated dots above the door.
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