Dunnes Dundrum, Dublin

In October 2023, I had the pleasure of documenting a very modern, distinctive store concept in Dundrum City Centre in Dublin, Ireland. With this location, Dunnes, Ireland's largest retail company, is setting a modern standard for fashion retail. My focus was on authentically documenting the stylish yet functional staging of the store and conveying the emotional impact of the new shopping world. The design and branding were created by Interstore, while the store was planned and built by Schweitzer Project. Imoon was responsible for the lighting concept and illumination.